A CFOs View to Localization
Localization from a CFOs point of view is a product development
investment that allows you to sell your product to the global markets.
fraber-consulting strives to provide you with all possible means
to maximize the value that you can create by going international.
The key factors influencing the ROI equation are:
- Initial investment
- Time to market
- Acceptance at the target markets and
- Recurring costs
- Transaction costs
Initial Investment
fraber-consulting has a very competitive pricing schedule. We are
able to deliver high quality translations at a fair price due to
our lean internal cost structure. We are maintaining internal staff
where necessary and are working with an extended network of language
professionals worldwide.
We will provide you with a fixed price offer for the entire project,
covering all steps to reach the market with the localized product.
Time to Market
Our project management team is used to meet tight deadlines and
is capable to optimize the time/cost tradeoffs of the localization
project according to your preferences.
Most important, we are able to scale up the number of translators
for your project while maintaining the efficiency and consistency
of the process using our distributed translation
memory infrastructure.
Acceptance at the Target Markets
fraber-consulting covers all language related aspects that affect
the acceptance of your product at the target markets:
- Marketing material
Your marketing material needs to be translated at the highest
quality level to create the illusion of a domestic product. This
may include the identification and adaptation to culture specific
needs different from the US.
- Product packaging translation
- Product localization
- Product documentation translation
Our service portfolio also contains intercultural consulting to
help you to understand the differences in values and mindset of
your clients.
Recurring Costs
There are several optimization techniques to reduce the recurring
costs of localization and related services during the lifetime of
your product. Please see the CTOs View
to Localization article for details.
Risk Sharing
We are dedicated to maximize the value that you can create by going
international. For us this means taking an active stake in your
business:
- Tight relationship:
We believe that optimization in the value chain will ultimately
benefit all involved parties. For this reason we offer you to
enter into a close partnership with us to minimize transaction
and linkage costs.
- Risk Premium:
We are willing to work on a cost + risk premium base with you
to share the risks and benefits of your internationalization process.
- Flexibility:
We are always eager to learn from our clients about their needs
and to adapt our processes accordingly.
|
